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Thefacebook

In January 2004, the following semester, Zuckerberg began writing code for a new website. He was inspired, he said, by an editorial in The Harvard Crimson about the Facemash incident. "It is clear that the technology needed to create a centralized Website is readily available," the paper observed. "The benefits are many."^[3] On February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com.^[10] "Everyone’s been talking a lot about a universal face book within Harvard," Zuckerberg told The Harvard Crimson. "I think it’s kind of silly that it would take the University a couple of years to get around to it. I can do it better than they can, and I can do it in a week."^[11] "When Mark finished the site, he told a couple of friends. And then one of them suggested putting it on the Kirkland House online mailing list, which was...three hundred people," according to roommate Dustin Moskovitz. "And, once they did that, several dozen people joined, and then they were telling people at the other houses. By the end of the night, we were...actively watching the registration process. Within twenty-four hours, we had somewhere between twelve hundred and fifteen hundred registrants."^[12]

Just six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com, while he was instead using their ideas to build a competing product.^[13]

The three complained to the Harvard Crimson and the newspaper began an investigation. Zuckerberg used his site, TheFacebook.com, to look up members of the site who identified themselves as members of the Crimson. Then he examined a log of failed logins to see if any of the Crimson members had ever entered an incorrect password into TheFacebook.com. In the cases in which they had entered failed logins, Mark tried to use them to access the Crimson members' Harvard email accounts. He successfully accessed two of them.^[13] The three later filed a lawsuit against Zuckerberg, later settling.^[14]

Membership was initially restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard was registered on the service.^[15] Eduardo Saverin (business aspects), Dustin Moskovitz (programmer), Andrew McCollum (graphic artist), and Chris Hughes soon joined Zuckerberg to help promote the website. In March 2004, Facebook expanded to Stanford, Columbia, and Yale.^[16] This expansion continued when it opened to all Ivy League and Boston area schools, and gradually most universities in Canada and the United States.^[17] Facebook incorporated in the summer of 2004 and the entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the company's president.^[18] In June 2004, Facebook moved its base of operations to Palo Alto, California.^[16] The company dropped The from its name after purchasing the domain name facebook.com in 2005 for $200,000

Facemash

In early 2003, Adam D'Angelo, then a Caltech student who had been Mark Zuckerberg's best friend in high school, had developed the experimental, rudimentary social networking website Buddy Zoo, that was used by hundreds of thousands of people before D'Angelo shut it down. That summer, Zuckerberg and friends who were also computer science students worked coding for the summer in Boston and discussed the implication of D'Angelo's website's success with regard to the future of social networking on the Internet.^[1] In the fall, Zuckerberg, returning for his sophomore year at Harvard, wrote CourseMatch, a briefly popular site that helped Harvard students figure out what courses their friends were taking;^[1] and then, on October 28, 2003, he wrote Facemash, a site that, according to the Harvard Crimson, represented a Harvard University version of Hot or Not.^[2]

That night, Zuckerberg made the following blog entries:^[3]^[4]^[5]

I'm a little intoxicated, not gonna lie. So what if it's not even 10 p.m. and it's a Tuesday night? What? The Kirkland [dorm] facebook is open on my desktop and some of these people have pretty horrendous facebook pics. I almost want to put some of these faces next to pictures of farm animals and have people vote on which is more attractive.
—9:48 pm

Yea, it's on. I'm not exactly sure how the farm animals are going to fit into this whole thing (you can't really ever be sure with farm animals...), but I like the idea of comparing two people together.
—11:09 pm

Let the hacking begin.
—12:58 am

According to The Harvard Crimson, Facemash "used photos compiled from the online facebooks of nine Houses, placing two next to each other at a time and asking users to choose the 'hotter' person". To accomplish this, Zuckerberg hacked into the protected areas of Harvard's computer network and copied the houses' private dormitory ID images.

Harvard at that time did not have a student directory with photos, and basic information and the initial site generated 450 visitors and 22,000 photo-views in its first four hours online.^[6] That the initial site mirrored people’s physical community—with their real identities—represented the key aspects of what later became Facebook.^[7]

"Perhaps Harvard will squelch it for legal reasons without realizing its value as a venture that could possibly be expanded to other schools (maybe even ones with good-looking people...)," Zuckerberg wrote in his personal blog. "But one thing is certain, and it’s that I’m a jerk for making this site. Oh well. Someone had to do it eventually..."^[8] The site was quickly forwarded to several campus group list-servers but was shut down a few days later by the Harvard administration. Zuckerberg was charged by the administration with breach of security, violating copyrights, and violating individual privacy, and faced expulsion, but ultimately the charges were dropped.^[9]

Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final by uploading 500 Augustan images to a website, with one image per page along with a comment section.^[7] He opened the site up to his classmates and people started sharing their notes. "The professor said it had the best grades of any final he’d ever given. This was my first social hack. With Facebook, I wanted to make something that would make Harvard more open," Zuckerberg said in a TechCrunch interview

Koncept Facebooka

Facebook je, prema riječima osnivača Marka Zuckerberga, zamišljen tako da se putem interneta povežu oni ljudi koji se već poznaju u stvarnom životu, za razliku od sličnih web servisa. Kao što početna stranica Facebooka kaže, on omogućuje korisnicima povezivanje i socijalizaciju s ljudima koji su im bliski i koji rade, studiraju i žive oko njih. Mnogi koriste Facebook upravo kako bi ostali u kontaktu sa svojim prijateljima ili rodbinom. Ovaj web servis je potpuno besplatan za sve korisnike, a ostvaruje prihode od sponzora i oglašavanja putem reklama koje se pojavljuju uz svaki profil

Facebook

Facebook je internetska društvena mreža koju je 2004. godine osnovao Mark Zuckerberg, bivši student Harvarda. U svojim počecima, Facebook je bio namijenjen samo studentima sveučilišta na Harvardu koji su tim putem mogli međusobno komunicirati i razmjenjivati informacije. Kasnije, mnoga druga sveučilišta, srednje škole i velike kompanije diljem svijeta priključile su se mreži. Danas ova web stranica ima više od 500 milijuna aktivnih korisnika. Facebook je ujedno najpopularnije mjesto za objavljivanja fotografija, s više od 14 milijuna novih dodanih fotografija dnevno.

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